James N. Gamble, son of the founder, recognizes that families must have 2 different bars of soap—one for laundry and one for bathing. He creates an innovative single bar of soap that works for both purposes. The pods deliver a new formula in a small dose that is HE compatible and twice as compacted as the current 2x Tide Liquid. Our researchers set out to perfect a formula that cleans, lathers, rinses, and conditions in one convenient step.
Recognizing that people could only buy paper that was either soft or strong, Charmin creates a new way to allow for both in the same tissue, calling it CPF. King C. Gillette patents the KC Gillette Razor, an alternative to the straight razor. A breakthrough in the category, its permanent handle and disposable blade provides men with a safe and convenient way to shave. Providing customers with quality products that make every day better has driven our purpose for over years.
It is quickly franchised across the country and in the first two years, serves over , customers, processes over 3. We become one of the first companies to formally respond to consumer correspondence. By , toll-free phone numbers allow consumers to contact us directly. By the s, we incorporate email, and by the s, social media makes connecting with consumers easier than ever. In , we invent a listening solution which lets brands monitor what people are saying about their products in real-time.
Paul "Doc" Smelser, a Ph. He collects statistical data breaking out consumers by income and background, making us the first company to conduct deliberate, data-based market research with consumers. This allows us to improve consumer understanding and anticipate their needs to create products that improve everyday life.
The Research Department develops ways to improve products, then passes their findings on to be translated into new manufacturing processes. After a disastrous fire at our first plant, Ivorydale is purposefully built as a modern manufacturing facility. Designed by one of the nation's foremost industrial architects, Solon Beman, the new plant incorporates the latest designs for the safety and comfort of employees.
What allows us to be one of the largest consumer goods company in the world is filling our buildings with passionate, inspired, motivated people who believe in doing better than good, every day.
We become the first consumer goods company to be granted a license to hire women in Saudi Arabia. Since then, our Saudi team has made significant progress in incorporating the talents and insights of women, while still respecting cultural norms and values.
Two years before the U. Gamble helps establish what becomes the Bethune-Cookman University. A snapshot of all our sustainability achievements and efforts. During Earth Week in , we released new sustainability goals for with one purpose in mind: to make a positive impact on our environment while creating value for our consumers.
This was a weaker earnings performance than years past, but the company remains a strong contender in the home products industry, with a lineup including Crest toothpaste, Gillette razors, Tide laundry detergent, diapers, Dawn cleaning supplies, and, thanks to the coronavirus, the much sought-after Charmin toilet paper brand.
Revenues were stagnant in and , but have since regained momentum. Shifting tastes to more relaxed styles have also led to consumers shaving less often. It has worked so far, as the stock reached all-time highs prior to the recent market sell-off. Even in slower times, the stock does carry a history of success. Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more.
I agree to TheMaven's Terms and Policy. In , following the death of his father, William A. Procter, a new president was named, William C. The plant employed 75 people. By , following the passing of William C. Procter, new president Richard R. Deupree continued the company's robust progress. The introduction of hair products and household cleaning products gained the growing company even more ground, responding to an increasing demand for daily consumer products.
When Deupree took the helm in , he didn't take long to supply the Far East with such products — by means of the Philippine Manufacturing Company. What that allowed was more research and development of past products as well as newly introduced "conveniences.
The company's introduction of pharmaceuticals in the form of Didronel a treatment for Paget's disease , spurred a further upward spiral of corporate profits. If you brush your teeth, wash your hair, or take a prescription drug, chances are good that what you're using originated in a Procter and Gamble plant.
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