Here, the betting is that bigger is better. The merge of these firms is made easier considering that both agencies are owned by the Interpublic Group of Companies, and are part of Octagon Sports and Entertainment Network. Both companies have a long history in Hollywood that encompass the changing tides for Hollywood PR and star image building over the decades. Shandwick PLC was in turn purchased by Interpublic in Steered by Kingsley, the late Lois Smith and Leslee Dart, the firm used its stronghold of superstars from Tom Cruise to set ground rules before giving stars for TV and magazine covers when cover subjects drove newsstand sales.
Our unique position and insight will deliver the best of brand marketing with the best of entertainment strategies, and further our ability to influence trends, spark meaningful conversations, and leverage culture to create defining moments and experiences that stand the test of time.
Our success over the years has always been defined by providing the highest level of professionalism and personal representation worldwide to our entire client roster, which we will continue to do on a larger scale.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy. Big-ticket items such as festival tickets, cars or trips can make most consumers hit pause and consider purchases. Unlike impulse buys—such as food, beverage or CPG products—these larger ticket items often require repeated exposures to creative campaigns or an extra incentive to push consumers over the line on a purchase.
Indeed, the possibility of attaching an NFT to a purchase teases several value creation possibilities for brand marketers. For live events or travel, an expiring NFT offer could provide a sense of urgency to the purchase as an added incentive to buy now. NFTs could also offer a seal of authenticity. For example, luxury brands such as Gucci are experimenting with NFTs tied to the purchase of their products. The NFT in this case serves as a luxury indicator, marking the occasion of the purchase and proving the authenticity of the brand to others or third-party buyers.
Whether driving immediacy for an upcoming purchase or as an addendum to prove the authenticity of a luxury item, incentive-based NFTs provide marketers innovative ways to leverage this new technology. By tying a unique token to a physical product or experience, it marks that purchase as special. And the specialized, unique value of NFTs can boost sales, create differentiation and ultimately increase the perceived consumer value of a product.
Much like apparel, figurines or trinkets, an NFT represents a myriad of options for marketers looking to create unique, commemorative items for specific events.
Instead of tying an NFT to a purchase, marketers can use NFTs as a subsequent item to deepen consumer connection within a marketable moment in time as a token of appreciation.
Memorable entertainment and sports events, which rank especially high on consumer passion indexes, have a unique opportunity to sell or give away NFTs to commemorate the occasion.
Sports leagues, teams and venues could distribute NFTs based on notable moments that took place during a game, such as a home run, game-winning goal or even a championship. Music venues could also craft NFTs representing the location, year and artist performing. Similarly, art festivals or exclusive cultural events could offer NFTs celebrating attendance. With so many moments to commemorate during an immersive live fan experience, NFTs present marketers with new ways of deepening consumer relationships by leveraging digital tokens that can capture those same moments and make them endlessly accessible to fans.
As opposed to offering an NFT as strictly a purchase incentive or as memorabilia, they are also sellable products themselves—providing brands new ways of generating additional revenue beyond the initial purchase price. The tokens can represent almost anything, allowing brands to apply them liberally across different products. And these potential buyers are most interested in purchasing the following types of NFTs:.
One of the most compelling applications is tying ancillary benefits to the purchase of an NFT. Entertainment, sports, the arts and cultural events are the industry categories where consumers are most likely to buy NFTs. For those innovative brands willing to experiment with ancillary NFT products, digital tokens offer fantastic ways for companies to increase their bottom lines.
As digital representations of the modern world with nearly zero creation costs, non-fungible tokens provide brand marketers limitless upside potential.
They provide incentives for larger purchases by creating immediacy, additional value and marks of authenticity. Lastly, NFTs offer brands innovative ways to package digital products alongside physical ones to drive additional value. But the use of a handful of influencers is only one avenue that government officials should use when trying to spread health messages, says Michael Jacobson, SVP at talent and influencer marketing agency ITB Worldwide.
To read the full article click here. Medibio aims to address the increased demand for online mental health services, through the development of its consumer app, which will be launched and available on Android and iOS platforms in October of To learn more about Medibio, click here.
We always preach what is the 3-toyear plan. At that point, you will start to see the impact and the justification of why you entered the space. You need to ingrain yourself in the community. Since the beginning of the partnership in , the agency says it developed a degree marketing plan each year including digital experiences, broadcast integration, opening ceremony sponsorships, on-site production and execution across the largest events in League of Legends esports such as Mid-Season Invitational, Worlds, and its All-Star event.
The agency also helped Cisco take its first step into esports by assisting the partnership between the tech company and League of Legends. Read More. Contact us to hear more about our full list of talent and brand clients. Handle randcpmk. I'm Interested In. October 25, Branding In the news Insights Latest News. September 17, In the news Insights Latest News.
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